Brand Refresh & Visual Systems
Project Summary
I supported 10,000 Degrees’ first brand refresh by creating the organization’s first internal style guide and designing print materials like infographics and marketing collateral. Working with existing brand elements, I ensured clear, consistent communication that supported fundraising and community outreach efforts.
Role: Lead graphic and visual designer
Timeframe: 2016 - 2021
Internal Style Guide & Brand Assets
When 10,000 Degrees underwent a brand refresh, they lacked clear documentation and tools for consistent use across departments.
I developed the organization’s first internal style guide, documenting logo usage, color palette, and typography, and built an online asset library to make branded materials easily accessible for staff. This helped ensure brand consistency, improved internal workflows, and supported two successful rebranding efforts.
Marketing Collaterals
To support outreach and fundraising, 10,000 Degrees needed clear, engaging graphics to communicate complex information to diverse audiences.
Using established brand assets, I designed infographics to simplify data and storytelling, created print and digital collateral aligned with brand guidelines, and ensured all designs were accessible and easy to understand. I also adapted graphics for use across reports, events, and social media, helping the organization connect effectively with its community.
Marketing One-Pagers
Magazine Ads
Holiday Cards
Social Media Campaigns
